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New year, new home page Yahoo! Multiplatform and more open to collaboration and the rest of the community, a blend of old and new, the usual site, but with the customizable features of the service MyYahoo! and features that have become popular social networks.
Without leaving the site, you know that Bethlehem has updated their profile on Facebook, that Martha has sent an email to Gmail, that Joan has uploaded a video to YouTube and oxusmedia.com publishes an exclusive. Besides IT developers can create their own programs on the platform (API) of the California company to offer to other portal users in the form of applications, widgets and more.
Its launch is planned in Spain for the first quarter of 2009. A group of internet users in India, USA, France and the UK are already testing the new version, which also includes the redesign, but involves a change of company strategy "open, social and relevant."
The goal of Yahoo! is that the surfer enters the network through the portal, see the same page all content, applications and services that usually seen on the web and then go to wherever you want, but always come back and make the site your front door Internet.
"Being open means having to Gmail (Google) on your homepage. You wear the custom model MyYahoo! At a much more open and cooperative. I do not think the hearing nor threatened our advertising model, because it opens new possibilities, new markets "says Mark Dresutis, director of media Californian company in Europe.
Yahoo! remains the third most visited Internet site, behind Google and Live (Microsoft), according to Comscore hearings meter. However, lost in succulent bellows search sector, where Google sweeps by a landslide (71%). If in August 2007 Yahoo! had 22.87% of the U.S. market a year later the number had fallen to 18.26%, according to Hitwise.
Hence the emphasis on "innovation"
in searches through the computer, which remains the starting point for the vast majority of people in cyberspace. For example, Search Scanner, which, in partnership with McAfee, warning if the sites are safe, have viruses or spyware, or generate unwanted mail (spam).
With BOSS (English acronym for "build your own search service"), the company also opened its platform to developers to develop "next generation of search engines," said Jeffrey Revoy, vice president of search and social media in Europe .
In the mobile market
And do not forget the phone, because the future of Internet searches is in your hands. And in the 4,000 million subscribers later this year will go to a mobile phone in his pocket, according to the International Telecommunication Union.
The consultancy Informa Telecom & Media estimates that in the U.S. alone, the market in mobile telephony pubicitario amount to more than 4,000 billion in 2012.
Last year Yahoo! presented One Search, a search engine for mobile, rather than displaying a list of links delivers results. Now you add the voice service and its leaders say that after a couple of seconds, the subscriber will have the answer to his request - the number of flight of an aircraft specific direction of a film or Japanese restaurant closest to that film - written on the mobile screen.
Furthermore, in 2009 reached to Europe One Connect. The service is already available in the U.S. for iPhone owners. It is a social agenda that integrates all the user's contacts into a single application. That is, the address books of their various email accounts, telephone, instant messaging and social networks together in the same place and within reach of the thumb.